LG Establishes New Asia-Pacific Headquarters in Singapore
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Date: 4/8/2008 2:21 am
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The Board of Directors of LG Electronics (LGE) has named Singapore as LG’s new Asia Regional HQ. The Asia Regional HQ will oversee LG’s Asian operations outside of Korea, including Oceania and South West Asia. Mr. Nam Young Woo, President & Regional CEO, will be in charge of the Asia Regional HQ with regional business management staff supporting service, human resource, supply chain operations and brand marketing.  

   

The new Asia Regional HQ, together with new senior management appointees, signifies LG’s efforts to take its business to the next level by becoming a more achievement-oriented organization based on operational excellence. This will strengthen LG’s goal for 2008 to redefine itself as a premium international brand and a global top-three company across all business categories. 

      

“LG Electronics is one of the fastest growing brands in Asia, and is preferred by customers that want products that incorporate the latest technology innovations, premium designs and price-performance value,” said Mr Nam Young Woo.  

    

He added, “Singapore’s pro-business environment, advanced communications and logistics infrastructure makes it a natural hub to base LG Electronics’ Asian operations. This, together with the injection of senior management and regional operational expertise, promises to significantly elevate LG’s business in Singapore and the region.” 

      

Mr. Bae Jae Hoon is appointed as new Managing Director of LG Electronics Singapore (LGESL). On top of his role as MD of LGESL, Mr. Bae will also wield an expanded portfolio overseeing LG’s Representative Subsidiary Operations in Thailand, Malaysia, Vietnam and Philippines. 

       

Mr. Bae replaces the incumbent MD of LGESL Mr. Howard Lee, who will progress into a new role as Managing Director of LG Electronics Thailand (LGETH) after completing a five-and-a-half year stint in Singapore, where he served as Managing Director for two years. www.lge.com, http://sg.lge.com/index.do
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