Christie’s High Definition projectors and innovative Christie® MicroTiles™ played a large part in providing compelling visuals to showcase Canada as a prime destination for business, investment and tourism. Housed within the International Media Centre located in the Heritage Court of the Direct Energy Centre, the pavilion was designed to promote Canada to over 3,000 international media.

In collaboration with Foreign Affairs and International Trade Canada (DFAIT) and Lord Cultural Resources of Toronto, who was selected to develop, design and implement the Canadian Pavilion, Christie brought cutting edge projectors to promote Canadian tourism and show 2010 FIFA World Cup™ matches in High Definition on 30’ and 16’ screens. A virtual football challenge, projected onto a 10’ screen, also attracted sports enthusiasts to the Pavilion. The interactive videogame engaged delegates from the 2010 model G8 youth summit in Gravenhurst, Ontario in real-time football matches with media.

Christie’s revolutionary MicroTiles modular display technology was a focal point at the Pavilion, presenting stunning visuals to showcase Canada as a modern and innovative country. With its simple building block design, 75 Christie MicroTiles, configured in 3 unique building shapes to create a Cityscape facade,  displayed high resolution video to assist media with story development about Canada.

“We are happy to support DFAIT and Lord Cultural Resources with our latest display technology to help showcase Canada’s many strengths and create an enjoyable oasis for media,” comments Gerry Remers, president and COO, Christie Digital Systems Canada, Inc. “At Christie, our innovations are driven by a constant focus on providing exceptional image quality – to entertain, engage and embrace the world through visual communication.”

The Experience Canada Pavilion was organized into three distinct areas. Each zone includes informative displays, interactive experiences and locally inspired natural landscapes. Within these zones, there will be additional programming such as Canadian culinary food tastings, exhibitor displays and World Cup football matches.

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